Syllabus
An examination of the social and cultural functions of language with particular emphasis on the application of linguistics methods and Þndings to selected problems in the social sciences. We will examine the nature of language as a rule-governed system with particular reference to generalizing the relations between structure and performance. Culture will be deÞned as a rule-governed performance system, raising such focal issues as (1) the connection between individual cognition and cultural models, (2) the universal constraints on cultural/cognitive systems generally (the relativity issue in cognitive anthropology), and (3) the nature of meaning from the perspectives of linguistics and symbolic analysis. Prerequisites : Anthropology 230, or one course in communications or in linguistics, or consent f the instructor(s). The grades will be based on a mid-term examination and a Þnal examination, and also a (possibly hypothetical) research proposal formulated on the basis of what is learned in class and in readings. Please consult with the instructor in formulating your proposal and finding the relevant literature for it. N.B. The class is strongly encouraged to use the UIUC Class Newsgroup set up for this class to discuss course topics with one another and with the instructor. TEXTS: D¹Andrade, Roy (1995) The Development of Cognitive Anthropology. Cambridge Uniiversity Press. Hutchins, Edwin, (1994) Cognition in the Wild. MIT Press. Jackendoff, Ray (1992) Languages of the Mind . Cambridge, MA: MIT Press/a Bradford Book Lehman, F. K. Cognitive Science Research Notes =CSRN, available on diskette and in hard copy in Anthropology Department Reading Room. Recommended, only: Hirschfeld, Lawrence A., and Susan A. Gelman, eds. (1994) Mapping the Mind: Domain Specificity in Cognition and Culture. Cambridge University Press. There will also be a packet of additional readings on reserve in the Reading Room of the Department of Anthropology (193 Davenport Hall) that students will be encouraged to copy selectively; some of the readings, below, will be assinged from these reserved materials.
Furthermore, students are encouraged to be familiar with materials on Cognitive Science in general in the following, RECOMMENDED TEXTS on Reserve for this class in the Education Library (100 Library):
Boyer, Pascal, ed. (1993) Cognitive Aspects of R eligious Symbolism. Cambridge University Press
D¹Andrade, Roy G., and Claudia Strauss, eds. (1992) Human Motives and Cultural Models. Cambridge University Press
Dougherty, Janet W. D., ed. (1985) Directions in Cognitive Anthropology. University of Illinois Press.
Gentner, Dedre, and A. L. Stevens, eds. (1983) Mental Models. Lawrence Erlbaum & Associates.
Holland, Dorothy, & Naomi Quinn, eds.Cultural Models in Language & Thought.. Cambridge University Press.
Keller, Charles, and Janet D. Keller (in press) Cognition and Tool Use: the Blacksmith at Work. Cambridge University Press. [MS in Department Reading Room, on reserve for class]
Khalfa, Jean, ed. (1994) What is Intelligence? Cambridge University Press
Lave, Jean C., and B. Rogoff, eds (1985)Everyday Cognition. HarvardUniversity Press.
Lave, Jean, and Etienne Wenger (1991) Situated Learning: Legitimate Peripheral Participation. Cambridge University Press.
Posner, Michael I., ed. (1989) Foundations of Cognitive Science. MIT Press/a Bradford Book.
Schwartz, Theodore, G. M. White and Catherine A. Lutz, ed. (1992) New Directions in Psychological Anthropology. Cambridge University Press
Sperber, Dan (1975) Rethinking Symbolism. Cambridge University Press
This is a lecture-discussion class. In general there will be two lectures each week (Monday and Wednesday), and a discussion class on Friday. January 12, Friday - General Overview and Discussion WEEK OF: January 16, 1996 Cognition and Culture An Introduction to the course Question of mind and behavior, anti psychologism in anthropology To what extent must the notion of culture be cognitive, problem of shared knowledge, competence and performance
Readings: Hutchins Cognition in the Wild Introduction D¹Andrade Development of Cognitive Anthropology Introduction Jackendoff Languages of the Mind Chapters 1 and 4 CRN # 28, 29 Supplementary Reading: Lave and Wenger Situated Learning Chapter 2 January 22, 1996 Language: Its Place in Cognitive and Cultural Studies The Diversity of Knowledge in Substance, Mode and Form Language as a Privileged Tool for Investigating Culture/Cognition, Methods Readings: Hutchins Chapter 5 Jackendoff Chapters 1 and 2 Hirschfeld and Gelman, Chapter 15 CSRN # 14, 16, 28 January 29 and February 5, 1996 Linguistics: Adapting Models from Language to Models of Knowledge Abstracting from Data, Organizing Principles, An empirical example Formalizing this approach: Modularity, Rule Government, Generativity, Cardinality Readings: Hirschfeld and Gelman Chapter 1 CSRN # 9,12, 13, D¹Andrade Chapter 7, and passim February 12, 1996 Domain Specific Knowledge: Universal and Constructed Components Further Development of the empirical case raised last week addressing the question of domain specificity regarding the organizing principles identified through forging Domain Specificity and Universality, What are Knowledge Structures; the Whorf Hypothesis Readings: Hirschfeld and Gelman Chapters 10, 12, 15 Keller and Keller Forging Chapter 2, Chapter 6 CSRN #1 Supplementary Reading: Keller and Lehman,³Computational Complexity² in Boyer, ed. Lehman & Bennardo, ³A Computational Approach to the Cognition of Space and its Linguistic Expression.² (for references on Whorfianism) February 19, 1996 Formal Alternatives for Representation Distinguished Conceptual Models of Cultural Knowledge: Propositional and Nonpropositional Dimensions of Representation; Schemata as Empirical Generalizations, Folk Theories as Abstract, Coherent Causal/Explanatory Accounts The Case for Abstraction, the problem with taking superficial notions as underlying representations Readings: D¹Andrade Chapters 4-7 Hutchins Chapters 2-4 Hirschfeld and Gelman Chapter 10 Sperber Chapter 4 Jackendoff Chapter 5 Supplementary Readings:Keller and Lehman, ³Computational Complexity² in Boyer, ed Lehman, ³Cognition and Computation² in Dougherty February 26, 1996 Commentary on Scripts, Plans and Schemata Classical Theory, Memory and Retrieval Emergence Readings: Keller and Keller Chapter 5 Supplementary Readings: Posner, Chapters 12,17 and part of 11 R. Schank and L. Birnbaum ,²Enhancing Intelligence² in J. Khalfa, March 4, 1996 Knowledge Structures are not Data Bases: The Role of Folk Theories in Culture and Behavior Pros and Cons of Cognitive Structures as Theory-like Readings: Hirschfeld and Gelman, parts III and IV and Chapter 14 Sperber Chapter 5 Lehman, ŒCognition & Computation¹ in Dougherty [Kinship example] Keller and Keller Chapter 3 CSRN # 2, 20 SPRING BREAK March 18, 1996 Prototypes and Fuzzy Sets Categorization and Color A Critique of Standard Approaches to Categorization Readings: Jackendoff Chapters 2 and 3 Hirschfeld and Gelman Chapters 7,9, 11, 13 Lehman, ŒCognition & Computation¹ in Dougherty CSRN # 23, 24, 29 MacLaury, R. E. ŒVantage Theory¹ [on reserve in Anthropology Department Reading Room] March 25, 1996 From Categorization to Folk Theories: The Case Study of ³Lie² Prototype Analysis of Lie Folk Theoretic Analysis of Lie Supplementary Readings: Coleman and Kay, ³Prototype Semantics: the English Word Lie.² LanguageI 57,1: 261-279 Sweetzer, Eve E. (1987), ³The Definition of Lie². in Holland & Quinn March 25, 1996 Spatial Representation, The significance of spatial concepts in conceptual representation, tense logic vs state spaces Readings: Jackendoff Chapter 6 CSRN #8 Supplementary Readings:Lehman and Bennardo, ³A Computational Approach to the Cognition of Space and its Linguistic Expression.² Keesing, ³Time, Cosmology and Experience² April 1, 1996 Culture, Conceptualization and Social Applications Motivation, dynamic cognition, learning Globality, Culture and Society Readings: Lave and Wenger Chapter 4 Hirschfeld and Gelman Chapters 16, 18, 19 Jackendoff Chapters 4 and 8 Supplementary Readings: Hutchins Chapters 6-8 Strauss, ³Culture, Cognition and Motives² Lehman and Sands (MS), ³Towards a Formal- Cognitive Theory of Social Structure and a Social-Functional Theory of Cognition on diskette & hard copy² April 8, 1996 Folk Theories and Motivation Guest Lecturers: J..D. Keller: Folk Theories and Motivation G. Bennardo: To Be Announced [vision and cognition] Readings: D¹Andrade Chapter 9 Keller and Keller Chapters 3, 4 April 15, 1996 Heuristics and Symbolism Heuristics and Cognition Symbolism and Cognition Readings: Gelman & Hirschfeld Chapter 14 CSRN # 2, 29 Sperber Supplementary Readings: Lave, Murtagh and de la Roche, ³The Dialectic of Arithmetic in Grocery Shopping² in Lave and Rogoff Lehman, ³Symbols and the Computation of Meaning² Lehman, ³Emotion, Symbolism & Cognition² April 22 and 29, 1996 Implications for an Anthropology of Knowledge Conceptions of Culture, Knowledge and Practice Models and Methods: Belief, Mutual Knowledge and the Constructivist Hypothesis Readings: Hutchins Conclusion Keller and Keller Chapter 7 Lehman, Review of Ballim & Wilks¹s Artificial Believers (cf. E. S. Ristad, 1993, The Language Complexity Game ‹ if you have an interest in computational theory) Supplementary Readings: Keesing ³Radical Cultural Difference: Anthropology's Myth² FINAL EXAMINATIONTuesday, 87May, 8-11 AM RESEARCH PROPOSAL PAPERS are due no later than 1 May. Anthropology 370, Syllabus Spring, 1996
Cognitive Science Research Notes
Preface and Acknowledgements
I belong to an earlier generation, and I grew up as a subject of a British Colonial system that had at least the virtue, arguably its only one, of trying to instill in us, in my case by way of a succession of mainly Indian and Eurasian tutors, a love of English as a medium of exact expression that could, at the same time, be an object of æsthetic delight. This lesson was certainly reinforced when, many years later in Rangoon, as a very junior scholar, I came happily under the tutelage of the great English Burma historian and philologist, Gordon H. Luce, who had begun, late in the Edwardian era, as a teacher of English literature in the educational system of colonial Burma.
My undergraduate subject was mathematics and physics (along with several other things, relevant to my formation as a scholar, but of doubtful relevance to the present discussion), and I was largely influenced by the lectures and the writings of the late Professor Richard Courant. This is responsible, I am certain, for any sense I may possess of the fact that one ought to be able to write perspicuously about formal-relational matters with something reasonably close to plain language; and of the difference between using the formal notation of mathematics for its own sake (often perceived, rightly or not, either as a way of seeming to be too deep for the use of ordinary language, and hence too deep to explain oneself to people not privy to the notation, or as a way of avoiding the problem of how to explain one’s ideas clearly in plain language) and using it for the purpose it uniquely serves best, explicit formal reasoning and the rigourous exploration of one’s ideas and intuitions, both for their coherence, consistency and completeness, and for their further consequences.
I learnt, in particular, that, applied to empirical observations at any rate, the significance of formal reasoning was exactly as good as the intuitions one may have acquired about one’s subject, and the skill with which one could interpret the objects of one’s formalisms empirically. Of necessity, or almost so, that interpretation has got to depend upon something other than the formal methods themselves, and much of the time this involves the skillful deployment of ordinary language— but also, of course, other expressive modes of modeling. It is precisely both the charm and the universal force of numbers and other mathematical objects in science that they do not comprise their own empirical meaning. In the case of statistical ‘inference,’ the burden of this lesson can be summed up in the proposition that a measure of ‘significance’ is important in theoretical work for the way it forces upon one the question of what it can or might plausibly ‘signify.’ It is a beginning of theoretical enquiry, and not the end of such enquiry except as the last-resort, or null, hypothesis that the correlation, or frequency-probability distribution, is a rock-bottom, or axiomatic fact of chance itself, as with the standard interpretation of the Heisenberg ‘uncertainty principle.’ In other than statistical formal constructions, of course, one has the unavoidable purely formal objects, without which consistent and productive computation seems unthinkable, the arbitrary constants, including such natural proportions as ‘pi.’ It is unnecessary, however to claim for them ‘explanatory force’ in themselves, since they arisewithin an ‘explanatory’ framework of empirically interpreted argumentation and proof.
What I have just said is that my style is admittedly, perhaps unavoidably, at once technical and somewhat old-fashioned, but, I hope, less than ordinarily plagued by trade jargon and the associated tendency to be so economical, telegraphically spare and supposedly uncomplicated in one’s prose (leaving out, or ‘saving,’ a supposedly unnecessary word is accounted a cardinal virtue of such writing) that all the connecting bits are left out and all clarity is lost — the reader being required to do much of the work that one might have expected the writer to have done beforehand.
Being a combination of linguist and cognitive scientist, it is, for better or for worse, probably inescapable that my prose style is to some extent influenced by the style that Chomsky has developed, and Jackendoff, I feel, has perfected, for the special task of using ordinary language (English) to explore, and build a theoretical interpretation of, the formal properties of language and thought. On the whole, I think some analytical philosophers of logic and language, e.g., Searle and Russell, have done a better job of it though, and when I see the opportunity, I try to employ the sometimes deceptively simple style of didactic language that such philosophers employ. The problem seems to be that, while the individual small steps in a line of reasoning are readily made more explicit with the use of short, easy sentences, those same short and simple sentences exact a toll, a certain loss of the complicated connectedness amongst the steps and ideas. It is here, surely, that my old-fashioned education nudges me inexorably, and no doubt often unfortunately, in the direction of complexity rather than simplicity of style (both as to construction and as to the plain length of my sentences). The reader of this paragraph will, however, understand, I think, that at least some of the time this choice is made with full awareness of the alternative possibilities and their relative advantages. If I have a tendency to complex sentences, I hope I have a balancing tendency to use a plain and simple word in place of a longer, more obscure, more learned word. I believe seriously that jargon and long, obscure words often serve to hide unclarity in one’s ideas — they constitute what the Canadians call ‘baffle-gab.’
The final influence upon the way I write (or try to write) about the analysis of language, thought, and human behaviour more generally is about as different, in one important respect, from that of Chomsky and the technical philosophers as can be imagined. I cannot think of anything more devoid than Chomsky’s writing of any trace of humour, or just a simple enjoyment of using language, and of taking account of the quirks and oddities of human thought and action. And whilst philosophers may now and again crack a learned joke, the writing remains remote and ‘lofty . Yet, for simple, self-consciously joyful (light-hearted yet not light-headed), but deceptively often quite profound analysis human thought and behaviour, what better examples do we have in English than, let us say, the writings of the late C. Northcote Parkinson?
His original paper on ‘Parkinson’s Law,’ first published in the Economist, was eventually reproduced, along with a lot of trivial nonsense, as mere humour. Nevertheless, it was the fruit of his perfectly genuine technical research as a naval historian and a teacher of administrative economics (towards the end of the British colonial period in Malaya — in the same tradition of using of English at its best for the expression of technical ideas that started me off in another corner of the Empire in South East Asia, a generation earlier). The work seems to me actually to embody perfectly sensible, and sometimes reasonably novel, even deep, findings about human thought and behaviour and the odd consequences of the way systems of ideas drive behaviour one might otherwise expect to be governed mainly by utilitarian adaptive motives. Indeed, it carries much the same message about the developmental tendencies of bureaucratic organisations as does the infinitely more ‘learned’ (and certainly much more ponderous) work of the great German social historian and philosopher, Max Weber. It happens also to say these things at once more pointedly and with considerably more explanatory force.
You can generally make a point (one, single, concentrated point, mind you), if you really have one, in quite a short piece of writing, and comparing Parkinson (the English lightweight) with Weber (quintessential German heavyweight) makes it clear to me that you can have fun with the use of language, and with what you take notice of, while writing about your subject, and, I hope, while reading it.
This brings me to the point that, though I work in large part as an anthropologist and my degree is half in that subject, I can think of no anthropologist, indeed no social scientist of any kind, whose style of writing I would let influence mine. I am not thinking of the standard complaint against social science writing, that it is excessively jargon ridden, though I find that as off-putting as others have found it. I have in mind, rather, the fact that anthropological writing at least is almost uniformly, often self-consciously, devoid of the means inherently available in discursive language for exploring and conveying a logico-empirical argument.
Arguments typically have a rather complicated formal, or logical structure. The force of argument depends upon much more than assertions and a naïve cause-and-effect, or at any rate ‘if-then’ style of reasoning. This is so even when the assertions and ‘conclusions’ drawn from observation on the basis of simplistic assumptions are buttressed by, or arguably even induced from, the simple piling up of observations, however much those observations are tabulated and ‘processed’ with statistics used as a supposed analytical ‘discovery procedure’ (on this basic failing of the [Logical] Positivist programme for theoretical work in science, see especially Karl Popper’s The Logic of Scientific Investigation , N. Chomsky, on ‘discovery procedures,’ in his (1957) Syntactic Structures, and also, passim, in my Lectures on Anthropological Theory).
Indeed, it has been my experience (and I think the pretty uniform experience of generative/cognitive linguists for over forty years now) that you get down to really empirical work, as opposed to simply the self-proclaimed empiricism of most anthropology (at any rate most anthropology that is not self-consciously Postmodern, Deconstructionist, Interpretivist and Reflexively Critical — see my Lectures on Anthropological Theory #1) to-day, and most linguistics before Chomsky, just when a sufficiently rich formal argument forces you to examine minutiæ of fact that you had never been forced to take notice of before, even though you may have known them, observed them and even recorded them somewhere. This has also been the pervasive experience of the hard sciences, especially physics. There, the logico-empirical force of ‘prediction’ in theoretical work is not so much the often spectacular, and always highly gratifying discovery of things never before seen (and often the development of the very means of detailed and exact observation itself, for the purpose of testing theories) as the way interpreting a piece of formalism empirically forces one to take notice of factual details that have had no articulated framework previously to call attention to them.
Finally, let me explain something about the way I have put together the present series of essays, and my reasons for choosing to do it this way. It is not my intention in these notes to present any kind of textbook-complete argument for the importance of a radically intentionalist and computational basis for a proper general theory of cognition, or the important contribution that what I may call the ethnographic method (as against an experimental method grounded still in the canons of Learning Theoretic Behaviourist Psychology, whose very axioms deny the reality of cognition, or at least suppose it reducible to the behavioural ‘response’ of, for instance, possibly subliminal speech) and the kinds of facts it deals with especially well. That is, I do not find it useful at present to survey systematically the whole field, the bulk of the literature, or in particular the literature of arguments for a different view of cognitive theory. At the present stage of the game of cognitive theory, it seems to me, it is more useful, in fact arguably necessary, to try and put together a fairly systematic and, at the same time, pretty wide-ranging argument for the kind of cognitive theory I have in mind; wide-ranging because the real force of my position must depend upon my being able to show how many of the different sorts of problems in cognitive science, factual and formal, both, it is capable of dealing with perspicuously, and even, I hope, resolving. Nor do I intend (I am quite aware this is partly out of laziness) to try and summarise every reference I make to the literature on the various matters I take up in these essays. What I want is to point out to the reader (and I trust there are going to be interested readers) what I believe the most salient pieces of this literature have been for the development, (and for my intellectual formation, no doubt) especially for forcing me to turn my attention to various facts, problems and arguments; in order both to show that what I am doing indeed has proper connexions with the literature and with, in particular, a fair part of the spectrum of interesting and seriously respectable work in cognitive science and the several disciplines that bear on it, namely, cognitve psychology, linguistics, philosophical logic, cognitive anthropology, mathematics, especially discrete mathematics, and so on. Having, I trust done that sort of thing, I want the reader to go and look at the works I cite, rather than having to rely upon any, necessarily partisan and highly selective, summary I might be able to provide. If the reader does this to any reasonable extent, he or she will be bound to connect up with just about all the available and imaginable literature of, and bearing upon cognitive science; after all, each piece I cite is likely to contain a thorough list of references, each of these likewise, and so on recursively.
I have not so far taken the trouble in these essays of trying to argue for this ethnographic method very explicitly, or of making an explicit argument justifying it as serious scientific method, which I am clear in my own mind can readily be done. The interested reader can easily tell that the employment of this method is grounded in the view of scientific method set forth by Karl Popper in the book aforementioned, that is, in the view of science that is opposed to the formal claims of Positivism and its reliance upon a supposed methodology of algorithmic data-processing according to the canons of a supposed assumption-free array of object languages and metalanguages as proposed in the work of the Logical Positivists as a discovery procedure for explanatory truth. My particular views about why the latter views are additionally to be rejected are, in any case, set forth explcitly enough in five places already; my Lectures on Anthropological Theory, my paper ‘Falsification and Science Again,’ Journal of the Steward Anthropological Society 8,1: 53-66 (1976), my (1985) paper, ‘Cognition and Computation,’ in Directions in Cognitive Anthropology, edited by Janet W. D. Dougherty (Urbana: University of Illinois Press, in Janet D. Keller and F. K. Lehman (1991) ‘Complex Concepts,’ Cognitive Science 15,2: 271-292 (revised an expanded, pp. 74-92 in P. Boyer, ed., Cogitive Aspects of Religious Symbolism. Cambridge University Press), and in F. K. Lehman and G. Bennardo ‘A Computational Approach to the Cognition of Space and its Linguistic Expression,’ (2003) much expanded in the e-journal MACT (Mathematical Anthropology and Cultural Theory). . In the final analysis I trust that the present series of essays will be able to stand as a fair illustration of the ethnographic method, and of its advantages and its justification as rigourous method. If there is anything that especially distinguishes it and can be summed up quite economically, it is this:
The proper way to get at what is in people’s heads cannot and must not be limited to just eliciting responses (spoken and other behaviours). If one assumes that mental facts are real and cannot be reduced to behavioural ‘responses’ such as possibly subliminal speech, if, that is, one does not suppose that what people ‘say’ is all there is to what people have in mind, and so long as one takes the position that the relationship between conceptual thought, say in the form of rules of well-formedness, is that of Rule Government, as set forward in these essays and in my other work just cited, then what was once considered, by the Behaviourists in psychology and the rest of social science, as the vice of putting ‘leading questions’ to one’s informants must become the method of choice, though it must be self-consciously monitored and properly controlled. That is, one observes behaviour, including the things people say independently about their actions and their answers to initial enquiry (including prominently carefully crafted and statistically well analysed elicitation experiments of the standard kind), and then one formulates, as explicitly as one can, coherent hypotheses about what one has observed. One draws from the latter, as rigrously as possible, empirical predictions about what is really going on from these hypotheses, and, on the bases of this one probes the informants’ minds by carefully making it clear to them evidence that just possibly what they said may not have been exactly what they had in mind. In this sense, one talks with, reasons with one’s informants (‘with’ in the interactive sense of making them to some limited extent participants in one’s own analytical work); after all, they may know something that they did not think to tell you before (and that you yourself did not notice, or know about at all, or that they did not realise was even relevant), or had not been consciously aware of before, and it is your job as a scientific investigator to try, however you can, to get at as much of the relevant evidence as you can, understanding full well that you can hardly know in advance what and where that evidence might be, which is what scientific ingenuity in empirical work is all about. On the basis of all this, you reformulate hypotheses (surely they start out as pre theoretical hunches — see Lectures on Anthropological Theory (especially Lecture #1), and especially my aforementioned ‘Cognition and Computation,’ for the argument, against the extreme claims of the theory of the Sociology of Knowledge, that the social, cultural and political background out of which such pretheoretical hunches inevitably have to arise is hardly the exhaustive basis for a critique or a judgment of the validity of the explicit theories that build on them; that it is the very business of formal reasoning coupled with controlled and nevertheless imaginative experiment to try, as far as is possible, to ensure a plausible measure of objectivity and to make explicit and refine one’s analyses, and the assumptions underlying them, in order that one’s theories may rise above the parochial origins of the pretheoretical hunches from which they may have been developed.

F.K.L. Chit Hlaing
Revised, Kunming, PRC,
30 October, 2003
NOTES
Bertrand Russell knew how to be lighthearted whilst writing about the most abstruse and deep and difficult matters. I just happen not to resonate with his style, and I think he often overdid the use of short sentences, and it may even be that some of the simplicity of his logical empiricism, such as the artifice of the theory of logical types as a means for trying to escape the universal fact of logical paradox, may have seemed to Russell less naïve than they have turned out to be, on account of his oversimplified approach to the use of natural language.
Assuredly one must not put words into one’s informants’ mouths, inducing them to say what they may not have it in mind to say but may feel you are determined to have them say — or find themselves saying without realising what it implies or what you are going to make of it. That would be faking evidence. However, if, on the basis of the kind of carefully controlled probing I have tried to describe, one’s informant says something new that turns out to be evidence for what you had thought he or she might, even must have had in mind, I cannot see how you can be accused of putting ideas in the informant’s head. Of course you must try and avoid getting the informant to change his or her ideas on the matter in hand, e.g., forcing the informant to take note of an inconsistency in his or her cultural or personal tradition and revise his or her views, or to become aware of a possible, and possibly fascinating new way of viewing matters and adopting it and saying, in effect, that that must have been what he or she really had in mind all along. That too would be faking evidence. Scrupulous awareness and simple honesty should enable one to avoid such pitfalls. However, the blanket prohibition, in the name of avoiding leading questions, upon all forms of interactive investigation that amount to questioning one’s informants’ elicited words or other responses can only be accounted for, I maintain, on the strictly Behaviourist assumption that thought is nothing but possibly subliminal speech; from which it follows that what one says at any given moment is not only what one had in mind but all one could have had in mind — ‘mind’ having been trivialised to its own surface expression.
Once one takes the position that mental activity has a life of its own, that thinking is a generative, computational process and that Knowledge-structures are objects of that kind rather than lists of representations reducible to concrete, referential propositional forms, one must understand both that one cannot get into some one else’s head, and that even arguing them verbally into thinking of something they have perhaps not thought of before is still just forcing them to think using apparatus that was already in place, and hence implicitly part of their existing cognitive Knowledge system — rather like getting someone to utter a sentence he or she has never before heard or spoken: that sentence was already part of the speaker’s language as we have understood from the start of generative linguistics. The worst that can be said about such methods (as long as they are properly controlled as set forth above) is that they work pretty much the way things work in the ordinary social life of one’s informants. Cultures are far from immutable views and practices that are followed uniformly by a community, blindly. People typically argue and debate with one another about practically anything. This is an inescapable observation of all ethnographic work. It is also a cornerstone of the brand of social science theory sometimes known as Phenomenology, sometimes as Ethnomethodology: save that in saying that culture and social order are ‘emergent,’ they seem both to claim that there are no fixed forms and to deny that there is anything else there finitely graspable, thus joining a neo-Behaviourist, Positivist view, that observable events are all there is, to a philosophical ineffability more comforting to radical humanist idea of creativity and free will than to a scientific outlook (cf. my Lectures on Anthropological Theory); for, if these ‘emergent’ things are at all systematic, what is it that they emerge from, what underlies them? The whole point of social argumentation is to get one’s opponents to change their minds, to rethink, to see new possibilities for interpreting, evaluating and representing the matters in hand. Moreover, existing Knowledge-structures (cultures and traditions) are recurrently forced to face novel situations (this being an essential adaptive capacity). Even when one forces one’s informants to respond in argument to facts and considerations (e.g., consideration of a flaw in a hitherto received, habitual representation or cultural cliché)one has forced them to face for the first time ever, and as long as one is not getting the informants to suppose or say that they must have had this view all along (as long as one introduces novel material hypothetically, for instance)one is doing nothing different from what would go on in the culture or society if one had never intruded into it.